Honghao Chemical: 2024 Marketing Center Semi-Annual Training Conference Successfully Concluded

In this challenging and opportunity-filled year of 2024, the two-day semi-annual training conference of Hong Hao Chemical's marketing center successfully concluded on July 17-18!

This conference was not only a feast of knowledge but also a collision of wisdom and passion, injecting a powerful impetus into the company's future development.

Sales Elites Lead the Future

"Competitive Selling" - Ma Rui

We invited Mr. Ma Rui, General Manager of Zhongxu Education's Guangzhou branch and honorary consultant of Hong Hao Academy, to conduct a professional training on "Competitive Selling" for the sales elites. During the training, Mr. Ma used his unique perspective and rich experience to guide everyone in summarizing the value-added services they can offer to clients and addressing client issues from multiple dimensions.

In the Q&A interaction session of the training, the sales elites were given full speaking rights. They actively participated, bringing up their questions and challenges encountered in sales practice, spanning from market trend analysis to customer need exploration, from competitor strategy analysis to elucidating the advantages of their own products. Each question reflected their thirst for professional knowledge and dedication to business growth.

Team Coordination: Creating the Future Together 

"We are a team"

During the conference, Customer Service Department Supervisor Zheng Songqing, Marketing Department Supervisor Zeng Lishan, Major Client Department Manager Wang Weicheng, Application Engineering Department Manager Liu Hongbo, and Compliance Department Supervisor Huang Aiping gave reports, sharing their achievements in the first half of the year and their ambitious plans for the second half.

From the team's operational strategy in the Customer Service Department, the cooperation and goals of the Marketing Department, the major client expansion strategy of the Major Client Department, the technical support of the Application Engineering Department to the risk control of the Compliance Department, all showcased the cohesion and fighting force of the Honghao Chemical team. We firmly believe that through closer collaboration and communication, we can jointly create even more outstanding results!

Product-Based, Technology-Led

"Product Training" - Product Line

The in-depth product line training was equally remarkable. From wet friction application knowledge to colorfastness improvement solutions, from practical cases in pre-treatment products to sharing of organic silicone softeners and the technological advancements in waterproofing agents and their environmental applications, Deputy General Manager Dai Hongmei, Technical Department Manager Cheng Wenjing, Application Department Supervisor Chen Yanmei along with pre-treatment product application service provider Chen Qunxi, silicone oil compounding engineer Liu Fan, and waterproofing agent technology developers Wu Xiao and Wang Huiyuan took turns providing the sales elites with a comprehensive and multi-layered learning and exchange opportunity.

In the intense yet fulfilling training process, the Q&A interaction segment became the bridge connecting theory and practice. The sales elites actively engaged and deeply discussed specific application issues with the product development team. Through this segment, they not only grasped the details and techniques of product applications more deeply but also clarified the key points to pay attention to during actual sales, helping clients solve process issues and reduce costs while improving efficiency. This combination of theoretical learning and practical application greatly enhanced the professional qualifications and practical abilities of the sales elites.

Leadership Messages: Guiding the Direction

Marketing Department Manager Pan Qicong

Marketing Department Manager Pan Qicong emphasized the company's commitment to enhancing the professional abilities and service levels of the team through training in sales techniques and product technologies. Through professional training, sales personnel can better understand product advantages and communicate more effectively with customers, thereby driving sales performance growth.

Deputy General Manager Fang Yong

Deputy General Manager Fang Yong expressed that in a challenging market environment, it is the time to make a difference. He firmly believes that only by deeply understanding and expertly handling our products can we confidently face each client and earn their trust and respect with our professionalism. Moving forward into the second half of the year, we will strive towards higher performance goals with even greater enthusiasm and determination.

General Manager Fang Weihong

General Manager Fang Weihong stated that as a company with a team of 400 elites, we deeply understand that talent is the core driving force of enterprise development. Therefore, we continuously increase our investment in talent cultivation and actively introduce high-end talents, injecting fresh blood into the company's development. At the same time, we actively promote company reform and structural adjustments to better serve our customers by forming new departments.

He emphasized that in this process, communication is paramount. We need to "learn by doing," stay sensitive, proactively create opportunities and learn to seek and utilize resources. This way, we can remain invincible in the fierce market competition and jointly create a brighter future for the company.

Award Ceremony

Marketing Center Assistant Director Zeng Shumei awards the champion team

Deputy General Manager Dai Hongmei awards excellent reserve cadres

In the future, all members of Honghao Chemical will stride towards new journeys with full enthusiasm and firm steps.

We believe that through collective efforts, Honghao Chemical can ride the waves in fierce market competition and create an even more glorious tomorrow!